Cookie Policy

Effective Date: 7/29/21

This Cookie Policy (“Cookie Policy”) applies to the Identity Fusion, Inc. (“Identity Fusion”, “we”, “our”) websites that link to this Policy (collectively, the “Site”). The Site uses cookies, in combination with pixels, local storage objects, and similar devices (collectively, “cookies” unless otherwise noted) to distinguish you from other users of our Site. This helps us for example to improve our Site and your experience when you browse our Site and to personalize advertising and other content for you while you use our Site. This Cookie Policy provides you with information about the types of cookies we use and the purposes for using those cookies.

Please read this Cookie Policy carefully for more information about why and how we use cookies and to be informed about the choices you have regarding the cookies we use. For a list of all the cookies used by our Site, you can review our cookie list at the end of this Cookie Policy.

What are cookies and what types of cookies do we use?

A cookie is a small file with a unique identifier that is transferred to your browser through our Site. Cookies allow us for example to operate certain website functionalities, remember website users who are logged in, to understand how users navigate through and use our Site and the information and services we make available through our Site (collectively, our “Services”), to improve and measure our ad campaigns (including on third-party sites and applications), and to secure and protect our Site and Services.

We use the following types of cookies:

  • Session cookies, which are automatically deleted after every visit.
  • Persistent cookies that remain in place during multiple visits to the site.
  • First and Third-party cookies, which are used by partner websites that are embedded within our site or that we link to in order to share or display content.

Session cookies

These enable website operators to link actions of a user during a browser session. They are not stored on your computer and will expire when you terminate your browser session.

Persistent cookies

These cookies remain on a user’s device for the period of time specified in the cookie. Persistent cookies are activated each time that the user visits the website that created that particular cookie. 

First and third-party cookies

We use both first-party and third-party cookies on our Site. Whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user at the time (e.g., cookies placed by Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie. When you visit our site, you may notice some cookies that are not related to, or controlled by, Identity Fusion. If you visit a web page that includes embedded content, for example from YouTube, you may be sent cookies from third-party websites. We suggest you check the individual third-party websites for more information about their cookies and how to manage them.

Purposes for which we use cookies

We use Strictly Necessary, Performance, Functional, and Targeting cookies. For some Sites, we may use one or more categories of cookies listed below and we may or may not use all below cookie categories for all Sites.

  • Strictly Necessary Cookies.These cookies are necessary for our Site to function properly and cannot be switched off in our systems. Without these cookies, we cannot respond to your requests or provide you with the services your request or access on our Site. For example, we use these cookies to do the following: to remember information you have entered on forms during a web browser session; for security purposes; and to route users to specific servers. You can set your browser to block or alert you about these cookies, but if you do so, some parts of the site will not function properly.
  • Performance Cookies. These cookies collect information about how you use our Site – e.g. which pages you visit and if you experience any errors. They allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. For example, they help us to know which pages are the most and least popular and see how visitors move around the Site. Some of our performance cookies are managed for us by third parties. If you do not allow these cookies we will not know when you have visited our Site and will not be able to monitor its performance.
  • Functional Cookies. These cookies enable our Site to provide enhanced functionality and to personalize content. For example, we use these cookies to remember settings you’ve applied, such as language, to provide and show embedded videos and content, and to make available certain other features on our Site. These cookies are managed for us by third parties, including by third party providers whose services we have added to our Sites. If you do not allow these cookies, then some or all of these services may not function properly.
  • Targeting Cookies. These are third-party cookies that allow us to better reach you with relevant advertisement and content—both on our Site and on third-party websites, apps and online services—and to measure and improve our advertising and marketing. These cookies enable third-party ad companies to track your visits to the Sites, as well as other websites, apps and online services, which they use to understand your interests and activities in order to provide you more relevant ads on behalf of us and other companies. If you do not allow these cookies, you will still see ads online, but they may be less relevant to you.

How to change cookie preferences 

You may opt out of certain cookies on our Sites using our cookie settings tool below, as well as by adjusting your browser settings. As discussed above, opting out of certain types of cookies may affect the functionality of our Sites and may prevent you from being able to access certain features on the Sites.

Cookie settings button. You can review or change your preferences for most third-party cookies and tags on our websites by adjusting your cookie settings via our cookie settings button in our website footer here. Link to

Please note, that your preferences are applied on a browser and device basis. So, you will need to set your cookie preferences for each browser and device you use to access our Site. Further, if you subsequently delete cookies, your preferences may be lost and need to be reset.

How to manage or disable cookies via browser settings

You may delete, review and block cookies by adjusting your browser settings. However, if you block all cookies (including essential cookies), you may not be able to access all or parts of our Site. The process to manage, enable and disable cookies varies depending on which browser you use. Please visit the links below for more information on how to manage your cookie browser settings:

Google Chrome (“Incognito” mode and managing cookie settings): click here

Microsoft Internet Explorer (“InPrivate” mode and managing cookie settings): click here

Microsoft Edge: click here

Mozilla Firefox (“Private Browsing” and managing cookie settings): click here

Safari (“Private Browsing” and managing cookie settings): click here

For further information about cookies, including how to see what cookies have been set and how to manage and delete them, please visit:

More Information on Third-Party Ad Networks.

 We may send website users targeted ads, based on their location and activities on our Site and in order to do so we may allow third parties to use cookies to collect usage information on our Site and display targeted ads and content to you on our behalf; these third parties may be able to associate the information they collect on our Sites with other information they have about you from other sources. (Please see our cookie list below, for a list of third parties.) This enables us and these third parties to target advertisements by displaying ads for products and services in which you might be interested and to measure and improve the effectiveness of targeted ads. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. You may opt of Targeting (and other cookies) on our Sites as described above. For more information about how third-party cookies are used for targeted advertising and how to opt out of certain third-party advertising related cookies, please go to these self-regulatory advertising industry organization websites:

We use third-party analytics tools, including Google Analytics and others as set forth in our cookie list below, to collect, monitor and analyze this information in order to improve functionality and user-friendliness, and to better tailor the Services to our visitors’ needs. Accordingly, usage data is shared with Google, or other third parties, each of which have their own privacy policy addressing how they handle such information and any choices you may have about their collection and use of information. We recommend that you review these privacy policies.

Google Analytics.

For more information about Google Analytics cookies, please see Google’s help pages and privacy policy. Google has developed the Google Analytics opt-out browser add-on; if you want to opt out of Google Analytics, you can download and install the add-on for your web browser here. 

Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google uses cookies to help us analyze how users use our Site. The information generated by the cookie about your use of one of our Sites (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization feature, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States. On behalf of our Site, Google will use this information for the purpose of evaluating your use of the Site, compiling reports on your activity for us and third parties who help operate and provide services related to the Site. Google will not associate your IP address with any other data held by Google. You may refuse the use of these cookies by selecting the appropriate settings on your browser as discussed in this Cookie Policy. However, please note that if you do this, you may not be able to use the full functionality of the Site. Furthermore you can prevent collection and use of data (cookies and IP address) by Google Analytics by downloading and installing the browser plug-in available under

Further information concerning the terms and conditions of use and data privacy can be found at or at

 Please note that on the Site, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (also called IP-masking).