Archive/category: Business

How Well Do Your Vendors Really Know You?

How well do our vendors know us?  I mean, how well do they really know us?  And how much do they care? They collect countless data points about us through direct or indirect activity.  They spend a lot of money buying lists containing all sorts of information about “people like us”, but what are they actually Read more

The Biggest Expense to Your Company

While reading the book, I’m Feeling Lucky: The Confessions of Google Employee Number 59, I stumbled on a question that Sergey Brin asked of his marketing folks. It really got me to think about how we look at corporate costs. Think for a second, what is the biggest expense that a company can incur? Is Read more